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The wine theme became obvious for the concept of this hotel due to its location in the heart of the vineyards, and as a result of a marketing  analysis of the location and the competition. Thus we find reminders of wine through the colors but also by the materials used during the various operations of the conception of the wine. The natural side of the vines is also present in the forms used. Finally, the whole forms a unique, elegant and comfortable hotel which perfectly corresponds to the tourist clientele of Grignan and which highlights the terroir.